Full spectrum marketing and communications expertise.
Marketing
Branding
Oversaw implementation of global rebrand in the US market. Managed update and development of sales and marketing materials. Coordinated with global counterparts to ensure consistent messaging.
Strategic Marketing
Executed multi-channel activations, targeting campaigns based on each stage in the marketing funnel. Exhibit strong understanding of most effective platforms for each stage in the customer journey.
Content Marketing
Developed and managed comprehensive marketing campaigns utilizing white papers and content to target B2B prospects by sector. Coordinated and supported webinar and live presentations.
Email Marketing
Ran recurring and spotlight campaigns. Implemented nurture campaigns by sector and product to move them down the sales funnel. Developed proficiency in Marketo execution and coding.
Product Marketing
Managed product launches, collaborating with product, editorial, and marketing teams to manage launch timeline, develop sales materials, execute launch announcements internally and externally, and support sales outreach through a variety of marketing campaigns.
Event Marketing
Coordinated sponsorship of nearly 30 events and webinars, ranging from 1:1 sales meetings to major industry events with client co-presentations and a booth presence. Supported senior leadership and clients in development of presentation materials.
Advertising
Coordinated and monitored print and digital advertisements, ranging from trade publications and company listings to website takeovers and 3rd party eblasts to event sponsorships and social media.
SEO / SEM
Recognized weaknesses in SEO strategy and implemented small-scale changes that improved keyword position up to 12 places. Google ads search certified with a basic understanding of SEM.
Social Media Marketing
Ran consumer and B2B marketing campaigns across Facebook, Instagram, Snapchat, Twitter, and LinkedIn. Managed enterprise level paid social media accounts.
Creative Development
Oversaw creation of print and digital ads, marketing and sales collateral, external presentations and internal product guides, infographics, white papers, and web assets.
B2B Marketing
Developed and executed marketing campaigns for a market research provider.
Consumer Marketing
Ran consumer focused paid social campaigns for a host of pharmaceutical clients.
Comms
Internal Comms
Collaborated on messaging for internal announcements, including facilitating a video series featuring senior leadership. Coordinated with internal teams to smoothly disseminate company updates.
Public Relations
Assisted with media and crisis monitoring, social listening, research for new biz pitches, and client support, as well as submitting and revising materials for MLR approval.
Management
Oversaw a team, aiding in direct reports’ professional development, particularly focused on soft skills and communication. Delegated tasks and enforced deadlines while fostering a constructive work environment and sense of community on the team. Interviewed prospective associates as hiring manager.
Jackie Jessop 