Resume

Associate Director, Paid Social

Neo Media World

6/21-Present

Oversee 3 direct reports and serve as point of escalation and trusted resource for clients across the Nestlé portfolio, including well-known brands like DiGiorno, California Pizza Kitchen, and Hot Pockets. Oversee media budgets upwards of $20MM across client brands. 

Manager, Paid Social

Reprise

11/19-6/21

Oversaw development, optimization, and maintenance of campaigns, communicated digital strategy and updates to clients, and managed budgets and media buying across paid social media platforms. Managed an internal team and facilitated client relations.

Brand Marketing Specialist

YouGov

8/17-11/19

Coordinate marketing efforts around lead generation, lead nurturing, and sales efforts. Manage event sponsorships and content marketing, including prospect newsletters and white paper distribution. Run paid social media campaigns and spotlight email campaigns. Design web and email templates, visuals, and videos as necessary. Develop broad and niche collateral to support sales efforts. Utilize market research data and tools to support campaigns and presentations. Collaborate on branding and corporate language. 

Assistant Account Executive

Ruder Finn

1/17-8/17

Developed social and digital strategies and content across platforms such as Twitter, Instagram, and Facebook, using photos, graphics, GIFs and videos when applicable. Conducted social research and monitoring to help elevate brand positioning and execute issues management. Procured technology for Technology Innovation Lab and aided in demonstrations and prototyping using upcoming technologies. 

Healthcare Executive Trainee

Ruder Finn

10/16-1/17

Worked across several accounts, running and monitoring promoted social media campaigns, compiling media lists, producing daily media monitoring reports, providing research for new business pitches, researching, facilitating communications, preparing for meetings by developing agendas and recaps and maintaining a team-wide to do list.

Contract Comms Specialist

Purdue Pharma L.P

9/15-9/16

Designed and developed various projects and templates to aid with internal and external communications.

Editing, design and marketing consultant

JJJESSOP LLC

6/15-8/17

Served as editor and cover designer for the books Guardian Angel: Unforgiven and Guardian Angel: Indoctrination. Assisted author in creating a marketing plan and social strategy for the books’ releases. Provided initial edits to Pleasuria: Take as Directed. 

Corporate Comms Intern

Purdue Pharma L.P.

6/15-8/15

Developed and executed creative projects to support communication needs, utilizing video, digital, and print channels, created visual templates for future projects, illustrated complex medical and scientific information in easy-to-understand forms, and helped develop strategies to improve communications for fundamental projects.

New York University

MBA Candidate at NYU Stern School of Business

James Madison University

Bachelor of Arts in Media Arts and Design, concentration in Digital Media and Cinema

Minors: English and Writing, Rhetoric and Technical Communications

Cum Laude | Honors College